This period has also been rich in communication actions and lead generation, essential for securing future projects, in line with Applium’s service and product offerings.
First, we had to leverage the many contacts made during the USF convention, generating several opportunities. There are still a few actions to be carried out in the coming weeks.
We also launched our new website last August. It is more modern and dynamic. Its display is ultra-fast, making reading more enjoyable. Most importantly, it contains a wealth of information on SAP solutions and the services we offer, with a significant level of detail and regular updates. The goal is that any client interested in a solution or service offered by Applium can be directed to our website, confident that they will find comprehensive, understandable information presenting our values and examples of clients who have used these solutions and services.
Many improvements and updates are currently in development, and the website update will remain an ongoing process. We will soon begin working on the English and Portuguese versions of the site.
The November edition of the Applium Newsletter for SAP clients has been sent to 1,388 subscribers, as well as 680 people who receive it through e-mailing. Many clients have told us that they appreciate the content of our newsletter, which covers innovative topics with an approach that makes them easy to understand.
In terms of lead generation (SQL in marketing jargon), the company Seventic has been selected to run a lead generation campaign for S/4HANA Public Cloud and Field Service Management projects. This initial 4-month campaign of direct phone outreach is expected to generate 5 or 6 qualified opportunities. If the results are satisfactory, we may extend this campaign, fully funded by SAP.
We have also produced an animated video highlighting the benefits and features of the SAP Field Service Management solution. Also funded by SAP, this video is one of the assets used by Seventic for our lead generation campaign.
